Host: Shen Jian, Vice Mayor of Hangzhou Municipal Government

9:00-9:05

Introduction of Officials and Guests

9:05-9:45

Conference
Address

Mr. Tian Ning
Representative of 2011 GDMAC Organizer

Ms. Song Ling
Chairman of China Electronic Commerce Association

Mr. Matti Heimonen
Consul General of Consulates General of Finland, Shanghai

Award Ceremony: Capital of China Internet Advertisement

Opening Announcement: Shao Zhanwei
Mayor of Hangzhou Municipal Government

Keynote Speeches

9:45-10:00

Report of Global Digital Media Advertising and Development of global intellectual
property protection
Speaker: Duan Ruichun,
　　　　 Executive Chairman of China Association of National Advertisers

10:00-10:15

The global economic situation and development status of the digital media industry
Speaker: Gao Xingming
　　　　 Vice President of Internet Society of China

10:15-10:30

Invironmental Development of Traditional Energy and New Energy under
Global Economy
Speaker: Mr. Wu Guodi
　　　　 Chairman Board of China International Energy Sources Group Co.Ltd,

10:30-10:45

The era of globalization, digital media marketing
Speaker: Tian Ning
　　 　　Chairman & President of Panshi

10:45-11:00

Cross-border, integration, innovation - the future development of digital media channel
Speaker: Chen Gang
　　　 　Associate Dean of Journalism and Communication, Peking University

11:00-11:15

Search Engine Marketing
Speaker: Wang Zhan
　　　 　Vice President of Baidu

11:15-11:30

Traditional media & digital media, integration and development
Speaker: Li Ya
　　　　 COO of Phoenix

11:30-11:45

Award Ceremony

Top Ten Global leader in Digital Media of the Year 2010-2011
Global Digital Media Innovator Award of the Year 2010-2011

2011 GDMAC: Conference Forum

Forum 1：  Global Digital Media and Economy Forum

13:30-13:55

Digital TV Trends, Operators Challenges and Solutions
Speaker：  Stephane Le Dreau,
　　　　　　Vice President of Kudelski Group , Switzerland

13:55-14:20

Mixed Reality for Social and Physical Interactive Communication
Speaker：  Adrian D. Cheok
　　　　　　Co-director of Keio-NUS National CUTE University of Center, Singapore

14:20-14:45

From airspace to cyberspace
Speaker：  Vijay Poonoosamy
　　　　　　Vice President International & Public Affairs of Etihad Airways

14:45-15:10

The Transformation of Traditional Media
Speaker：Huang Lilu
　　　　　　Editor-in-Chief of China Entrepreneur Magazine

15:10-15:35

Branding & Corporate Culture Building through Art & Digital Image
Speaker： Drue Kataoka, Artist

15:35-16:30

Dialogue：What Opportunities and Challenges brought in Digital Media?
Host：Mr. Raymond Tan, Vice President of Panshi
Guests：
1.  Mr. Gregor Hackmack, CEO of ParlamentWatch
2.  Mr. Genri Goto, CEO of Kenko
3.   Mr. Vijay Eswaran, CEO of Qi Group
4.   Mr. Svetlozar Kazanjiev, CEO of Aboomba

Forum 2：Digital Media Advertising · Ten Year's of Search Marketing Forum
Host: Yu Lijuan, Senior Vice President of  Tianya

13:30-13:55

Value of Search Marketing in Digital Media Industry
Speaker: Gong Zhenbing
　　　 　General Diretor of Channel Center,  Baidu

13:55-14:20

Blog Marketing and Digital Media
Speaker: Fang Xingdong
　　　 　Founder and chairman of board of BlogChina

14:20-14:45

Development of New Media Marketing
Speaker: Deng Guangtao
　　　 　CEO of the hdtMEDIA Holding Group

14:45-15:10

Analysis of Internet  Marketing from the Perspective of Digital Media Advertising
Speaker: Tian Tao
　　　 　Vice Chairman of China Advertising Association, Vice President of CRT

15:10-15:35

Marketing Value of Network Community
Speaker: Yu Lijuan
　　　 　Senior Vice President of  Tianya

15:35-16:00

Opportunities and Challenges brought by New Digital Media to Traditional Media 
Speaker: Jin Lei
　　　　General Manager of New Media Business Solutions Center, Yiguan Analysys

16:00-16:30

Dialogue: How search marketing enhances corporate competiveness ?
Host： Yu Lijuan, Senior Vice President of  Tianya
Guests：
1.Gong Zhenbing, General Diretor of Channel Center,  Baidu
2.Fang Xingdong , Founder and chairman of board of BlogChina
3.Deng Guangtao, CEO of the hdtMEDIA Holding Group
4.Tian Tao, Vice Chairman of China Advertising Association,V ice President of CRT
5.Jin Lei, General Manager of New Media Business Solutions Center, Yiguan Analysy

Forum 3：Developing of Digital Media Advertising Forum
Host: Xie Yang, Vice President of Panshi

13:30-13:55

The Transformation of Traditional Media's Digital
Speaker: Xue Wenyi
　　　　COO of Adist

13:55-14:20

Exploration  of Foreign capital Banks in China's digital media advertising
Speaker: Tan Jia
　　　 　Senior Vice President of marketing, HSBC Bank

14:20-14:45

Credence: Key for Digital Marketing
Speaker: Li Ning
　　　　 Senior Director of Online Business, D&B

14:45-15:10

Quo and Trend of New Media Industry
Speaker: Luo Xiaojun
　　　 　General Director of International Department, 21 Century Economy News

15:10-15:35

Marketing Mode: Precision Marketing
Speaker: Hong Tingjie
　　　 　Director of Marketing Department, Bonas China

15:35-16:00

Influence of Change in Internet users on Search Engine Marketing
Speaker: Ma Qiji(tentative)
　　 　　Executive Vice President of Hubang Internatioanal

16:00-16:30

Dialogue:  Global Digital Media industry status quo and trends
Host：  Xie Yang, Vice President of Panshi
Guests：
1.Xue Wenyi, COO of Adsit
2.Tan Jia, Senior Vice President of marketing, HSBC Bank
3.Li Ning, Senior Director of Online Business, D&B
4.Luo Xiaojun, General Director of International Department, 21 Century Economy News
5.Liang Xiaowei, General Manager of Tongheng Entrepreneurs Club
6.Hong Tingjie, Director of Marketing Department, Bonas China
7.Ma Qiji, Executive Vice President of Hubang Internatioanal   (tentative)